Considering the universal language of art, its significance in global development manifested in cultural advancement, and the role of artists and artworks in fostering innovative thoughts has directed the Negare Afagh-e Mahestan (NAM) Institute to expand its activities internationally. The institute possesses a rich and valuable collection with 2375 works of art including paintings, calligraphy, photographs, sculptures, illustrations, cartoons, and caricatures. The activities in the creative industries and gaining a wealth of experience in art and cultural economics have paved the way for the institute’s active presence in exhibitions, expos, art fairs, and national and international auctions. Furthermore, enjoying the collaboration of artists and collectors, the institute presents exceptional works of contemporary art in the form of stationery items, games, art clothing, jewelry, and other products and artifacts. Among the primary objectives of the institute are to participate in creative industries, generate identity-based culture and knowledge, connect with the global art scene, re-read and redefine art and cultural values from ancient times to the present, and introduce prominent artists beside their outstanding works. The institute also includes an art gallery and art shop. The attention of " Namohonar " Art Gallery has focused on Iranian contemporary artists working mainly in painting, calligraphy, sculpture, ceramics, and glass art. Moreover, a collection of art products is presented in the art shop space. The association and synergy between the institute and renowned Iranian art associations, museums, galleries, universities, and educational centers have provided us with the opportunity to directly access a valuable collection of art and cultural works. In addition, cooperating with publishers and creative industry producers has brought a distinct advantage to the activities of the institute.
